MTV Networks is a big believer in the power and future potential of broadband channels. It already offers Overdrive, VSpot, and, through its Nicekodeon brand, TurboNick, all of which have begun to
establish traction among their targeted audiences. Next comes Loaded, the broadband channel of MTV's CMT cable unit. Loaded, to launch sometime this summer, will feature country music videos,
clips from popular CMT series, and original content. CMT is a available in 80 million homes. It scored its highest ratings ever last fall when, for the first time, it aired the Miss America
Pageant.
Read the whole story at Mediaweek »
