Among the big marketing plans in Sony's near future, the company next month will launch a massive ad campaign for its high-definition TVs; feature product placement in many of its new movies,
including the James Bond sequel "Casino Royale"; and plug camcorders with its family-targeted "Emotion in motion" campaign. The push for high-def TVs is especially key because "HD is a huge paradigm
shift. It's a huge opportunity. We haven't seen this since black and white went to color," Sony Electronics CMO Michael Fasulo told
Brandweek.
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