Coke and Pepsi Powerade Dispute Settled Out Of Court
Ad Age, Thursday, March 23, 2006 4:45 PM
Coca-Cola Co. and PepsiCo have decided to play nice and have settled their differences out of court. The lawsuit stemmed from a TV campaign for Coke's Powerade Option that PepsiCo claimed unfairly compared it to Gatorade. The TV and print campaign, created by Wieden & Kennedy, claimed that a Powerade Option with 10 calories per 8.5-ounce serving "is better" than Gatorade, which contains 50 calories per serving. Per the settlement, Coca-Cola has pulled one ad and modified the language used in a second spot.
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