Toyota Squanders iTunes Promo
Another benefit is that the entire SXSW schedule is available for download to a Palm or iPod from the SXSW.com Web site, thanks to a sponsorship by Toyota's Yaris. The deal was arranged by Promoguys, the promotional agency for Toyota.
Micheal-John D'Alessio, president of Promoguys marketing group, said that Toyota is also using Yaris to shuttle some SXSW attendees from their hotels to the Austin Convention Center and other events. The technology that allows for downloading the SXSW schedule to an iPod was developed by CitizenPod LLC, whose co-founder, Keith Byrd, doubled as a bartender at the Austin music bar Stubb's. Drill Team Promotional Agency brought the idea to Toyota.
But Toyota seems to have missed out on an opportunity for significant branding on the iPod schedule. There is only one small line of text stating "brought to you by Yaris" on the opening page. On the Palm and cell phone applications Yaris also sponsors, there is Yaris branding on every page the user sees.