"It is an incorrect generalization, however, to assume that gay consumers are only interested in gay-themed television. The G/L Census finds that gay consumers tune in to a wide variety of programming, including news and mainstream comedies and dramas," said Jeff Garber, President, OpusComm Group, a G/L Census partner. "Hit shows such as 'Will and Grace' and 'Queer Eye for the Straight Guy' exemplify the commercial success gay culture brings to television and we can anticipate that these themes will continue to permeate broadcast and cable programming."
The Gay/Lesbian Consumer Online Census reported the following findings regarding the television viewing patterns and preferences of gay and lesbian consumers:
Television Viewing Habits
|Top most regularly watched programs||Top most regularly watched cable/satellite networks|
|1. Will & Grace||1. HBO|
|2. Queer as Folk||2. Bravo|
|3. Friends||3. A&E|
|4. Six Feet Under||4. Discovery|
|5. Trading Places||5. The Learning Channel|
|6. ER||6. ShowTime|
|7. Sex & the City/Law & Order||7. Comedy Central|
|8. 20/20||8. Lifetime|
|9. Dateline||9. CNN|
|10. CSI||10. The History Channel|
Viewing habits are from an online survey conducted by professional researchers adhering to industry-accepted privacy guidelines.
You can find out more here.