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Viacom to Monetize User-Generated Video Clips

In yet another example of media companies experimenting with user-generated content, Viacom is allowing users to play with its content on The N, a new teen channel Web site, to create video montages they can send to their friends. They've hired an unnamed technology company to develop a video mixer that lets users create so-called video mashups of clips from different shows, according to an entry on the Business 2.0 blog. The blogger reports that it's simple, but provides enough functionality to be fun. Users can pick music tracks, put in transitions between scenes and add graphics. They even sell ads; once an e-mail is sent with your clip, an ad appears before the mashup plays. Consumer-generated media is perhaps the hottest media trend online, but so far it has pretty much been limited to social networking and user video clips on sites like YouTube.

Read the whole story at Business 2.0 Blog »

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