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Time Warner Cable Thinking About Hits Channel For Time-Shifters

  • Reuters, Tuesday, March 28, 2006 11:16 AM
Time Warner Cable is considering a new channel, called Hits, that would permit subscribers willing to pay an additional $10 a month to watch various network shows immediately following--or possibly the day after --their first airing. The cable giant says it has already held discussions about the concept with ABC, CBS, NBC, and Fox. "It's just another outlet for customers to do time-shifting," Mark Harrad, a Time Warner Cable spokesperson, says. "It wouldn't necessarily substitute for and could complement DVRs." He also points out that Hits is basically another iteration of what is already being done, although less comprehensively, by Comcast, the country's No. 1 cable provider. Comcast has a deal with CBS Corp. that allows its viewers next-day on-demand access to certain of the network's more popular shows.

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