Alloy Acquires Youth-Oriented Social Network

  • March 29, 2006
Alloy Inc.'s Alloy Media + Marketing unit Tuesday announced the acquisition of Sconex, a rapidly growing online social networking platform connecting high school students. Alloy, which is known for its expertise in experiential and viral marketing programs aimed at the youth market, said it acquired Sconex for $6.1 million, plus an additional potential earn-out payment and expenses. -- Joe Mandese
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