• PROMO Magazine, Wednesday, March 29, 2006 11:30 AM

Eastman Kodak Co. wants consumer to smile for the camera.  And whoever smiles best will get whisked to New York City for an all-expenses-paid extravaganza.  It’s all part of a new sweepstakes by the camera and film marketer that’s tied to the release of the movie “King Kong” on DVD.  Participants can enter what the company is calling its King-Sized Smiles sweepstakes by uploading photos at a special Kodak Web site or e-mailing photos from their camera phone showing their greatest smiles. Each submission is supposed to include a short paragraph describing why the photo has a Kong-sized smile, and entrants can send up to 20 photos during the promotion.  The grand prize is a four-day trip to New York, including first-class airfare, private limousine rides, luxury accommodations at the Waldorf-Astoria, a helicopter tour of Manhattan and a choice of Broadway tickets.  There’s also a host of lesser prizes.  The effort is supported by print ads in Entertainment Weekly, People and Rolling Stone and several online materials.

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