Around the Net

PBS, Following Commercial TV, Is Thinking About Going Multi-Platform

Now it has turned into a full-fledged stampede. PBS is thinking about making several of its programs available on the Web. Free of charge, of course. In doing so, it would be following its commercial cousins onto the new platform, basically cementing in the public's mind that just about anything one can watch on television can later be seen, at one's leisure, online. Paula Kerger, the new president of PBS, yesterday told an industry group, "My goal in running PBS is that no matter what choice consumers in the digital age decide to do... we recognize the need to make content available to any of those platforms, and right now we're moving in that direction.... So I think we probably will look at partnerships" with corporate sponsors, Kerger said, referencing the Disney-Apple model. Popular PBS programs such as "Nature" and "Frontline" are likely candidates for the "anytime, anywhere" approach to viewing, Kerger told her luncheon audience.

advertisement

advertisement

Read the whole story at Yahoo! / Reuters »

Next story loading loading..