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Nikki Finke Was Right: L.A. Times Loses Revenues From Movie Ads

Entertainment industry reporter Nikki Finke is feeling vindicated.

 Last

 August the feisty L.A.-based journalist wrote that the Los Angeles

 Times was being hurt by a sharp fall-off in movie advertising.  For

 the Times, that would represent a major hit, as it is the dominant

 paper in a one-industry  town.  Times management

 vigorously rejected Finke's assertions.  But she's now reporting on

 her new blog, Nikki Finke's Deadline Hollywood Daily, that the latest

 evidence bears her out.  "That admission [of the advertising decline]

 came April 13 from the newspaper's parent Tribune Co. when it held a

 teleconference about

 2006 first quarter earnings results. Tribune bosses confessed that, in

 the national category, 'most' of Tribune's ad sales shortfall 'came at

 the Los Angeles Times, and over half of their decline was due to movie

 advertising, which as you know is very significant in Los Angeles.'"

 Not that Finke is boasting, but... well, she's boasting.

 

 

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