Yahoo Quarterly Revenue Bolstered By Strong Ad Sales
Yahoo said sales in the first quarter gained as advertisers steered a greater portion of their budgets online. Gross revenue rose 34 percent to $1.57 billion.
Quarterly marketing services revenue was $1.381 billion, a 35 percent increase over last year's $1.025 billion. Fees revenue for the quarter was $186 million, 25 percent higher than $149 million for the same period last year.
Cash flow from operating activities for the first quarter of 2006 was $445 million, a 15 percent increase compared to $386 million for the same period last year.
Adjusted net income, excluding stock compensation expense, net of tax, recorded under the fair value method for the first quarter of 2006, was $231 million or $0.15 per diluted share. This compares to adjusted net income of $195 million or $0.13 per diluted share, excluding stock compensation expense, net of tax, recorded under the intrinsic value method and gains on the sale of certain investments and settlements, net of tax, for the same period of 2005.
Yahoo Entertainment was its fastest-growing channel year-over-year, increasing 76 percent from a three-month average monthly unique audience of 3.3 million to 5.8 million, according to Nielsen//NetRatings. Entertainment was followed by Yahoo Photos, which grew 40 percent, and Yahoo Education, which grew 36 percent in the first quarter year-over-year.
Overall Web traffic to Yahoo grew eight percent in the first quarter of this year compared to last year, from a three-month average monthly unique audience of 96.5 million 104.7 million, Nielsen reported.
Also on Tuesday, Yahoo said it acquired digital home software startup Meedio's technology assets, and will bring its small team of engineers in-house. The deal will likely bolster Yahoo's "Go" initiative, which is intended to expand the company's presence beyond consumers' computer screens into their living rooms and onto their mobile devices. The deal with "enable Yahoo to further its goal of extending beyond the browser and onto the connected devices throughout consumers' lives," said Yahoo spokeswoman Helena Maus in a written statement.
Recent Online Media Daily Articles
-
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ... -
Facebook: Sponsored Stories Settlement Gives Users 'Windfall' June 17, 6:04 p.m.
Facebook is asking a federal judge to grant final approval to a $20 million deal that ...


Be the first to comment on "Yahoo Quarterly Revenue Bolstered By Strong Ad Sales "
Leave a Comment