Top 10 Online Education and Careers Destinations Week ending April 2, 2006 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

CareerBuilder

5,648

4.34

Monster.com Network

5,629

4.33

AOL Research & Learn^

1,636

1.26

Merriam-Webster

1,535

1.18

Yahoo! HotJobs

1,436

1.1

MSN Encarta

1,345

1.03

U.S. Dept. of Education (ED)

1,075

0.83

University of Texas

1,044

0.8

Yahoo! Education^

988

0.76

About Homework Help^

974

0.75

Source:  Nielsen//NetRatings NetView

Demographic Data for Education and Careers Category Month of March 2006 US, Home and Work

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

85,528

100

Male

 40,751

47.65

Female

44,777

52.35

Age

 2 - 11

 3,565

4.17

 12 - 17

 8,731

10.21

 18 - 24

 6,949

8.12

 25 - 34

 12,723

14.88

 35 - 49

 29,050

33.97

 45+

 34,812

40.7

 55+

 15,400

18.01

 65+

 5,187

6.07

HH Income

 $ 0 - 24999

 4,393

5.14

 $ 25000 - 49999

 18,817

22

 $ 50000 - 74999

 23,156

27.07

 $ 75000 - 99999

 16,769

19.61

 $ 100000 - 149999

 14,226

16.63

 $ 150000+

 6,947

8.12

 No Response

 1,220

1.43

Source:  Nielsen//Netratings Netview

Top 15 Advertisers

Company

Impressions (000)

Share of all Impressions

Classes USA, Inc.

1,606,494

62.1%

American InterContinental University

446,176

17.2%

Apollo Group, Inc.

231,036

8.9%

Heald College

60,852

2.4%

DeVry Inc.

49,371

1.9%

Sylvan Learning Systems, Inc.

43,618

1.7%

Monroe College

15,255

0.6%

Keiser College

14,769

0.6%

Northwestern University

13,716

0.5%

Strayer Education, Inc.

10,344

0.4%

Capella Education Company

9,280

0.4%

International Academy of Design & Technology Orlando

7,998

0.3%

Notre Dame de Namur University

5,181

0.2%

The Art Institutes

5,009

0.2%

Almeda University

4,290

0.2%

Total

2,588,156

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of Impressions

Button #1

(120x90)

1,451,314

56.1%

Leaderboard

(728x90)

418,222

16.2%

Half Banner

(234x60)

403,991

15.6%

Non-Standard Dimension

69,264

2.7%

Medium Rectangle

(300x250)

64,221

2.5%

Full Banner

(468x60)

51,400

2.0%

Wide Skyscraper

(160x600)

43,291

1.7%

Skyscraper

(120x600)

26,183

1.0%

Button #2

(120x60)

15,539

0.6%

Rectangle

(180x150)

14,964

0.6%

Unspecified

14,560

0.6%

Large Rectangle

(336x280)

7,760

0.3%

Vertical Banner

(120x240)

3,714

0.1%

Micro Bar

(88x31)

2,077

0.1%

Square Button

(125x125)

1,215

0.0%

Vertical Rectangle

(240x400)

243

0.0%

Square

(250x250)

201

Total

2,588,159

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

Inline

2,541,754

98.2%

Pop-Under

45,056

1.7%

Pop-Up

1,346

0.1%

Interstitial

2

0.0%

Total

2,588,158

100.0%

Source: Nielsen//NetRatings AdRelevance