• New York Times, Tuesday, April 25, 2006 11:45 AM

Malibu, California-based CurtCo Media is putting itself up for sale, reports The New York Times. CurtCo, led by president Bill Curtis, owns The Robb Report as well as a number of loosely related titles (Worth, ShowBoats International, Robb Report Luxury Homes, and others) that cater to a small but elite audience of the ultra-rich. Lately, the super-luxe sector has been soaring. According to a recent study, there are more than five million households in the U.S. with a net worth of $1 million or more. The housing boom has helped to build wealth around the U.S.--and CurtCo Media has profited as a result. Curtis says he's selling the privately held company because interest has been so high he'd be silly not to. Goldman Sachs has been hired to manage the sale. Based on current and projected revenues, The Times says CurtCo Media could be worth as much as $500 million.

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