Reveling in the results of a successful ratings season, BET is extending its franchise onto the World Wide Web. BET On Blast, a broadband channel, will be available through BET's existing Web site;
it will feature streaming video, music, news, and clips from current cable programming. "The network said it chose to launch the site, among other reasons, because its target African-American 18- to
34-year-old audience is more likely to watch TV and surf the Internet simultaneously," reports Broadcasting & Cable. "We are connecting with our audience in new ways every day," says BET Chairman and
CEO Debra Lee. The channel's new marketing slogan is "wherever, whenever, wherever."
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