For the first time ever, giant gum marketer Wm. Wrigley Jr. Co. has named a top marketing chief. He is Martin Schlatter, and he came up through the ranks of the company, where he most recently served
as general manager for Wrigley's U.S. business. In his new role, Schlatter will be responsible for marketing the company's products worldwide, developing a global marketing strategy and identifying
new ways to reach consumers. Before his appointment, Wrigley's marketing structure consisted of general managers in various countries, but the company said it had decided now was the time to create an
overall marketing position. "We're an evolving organization," said Christopher Perille, a Wrigley spokesman. Among other tasks, Schlatter is expected to concentrate on taking Wrigley's new products
into overseas markets, where roughly 60 percent of total sales are derived. He also has the job of boosting sales of Life Savers and other brands from Kraft Foods, along with Altoids--which Wrigley
bought for $1.48 billion in 2004.
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