News Brief
BlueLithium Releases Behavioral Targeting Tool
Apr 26, 2006, 6:00 AM
Online ad network BlueLithium today will launch Adpath 2.0, allowing publishers to sell ads on their audiences across sites on the BlueLithium network, as opposed to only on their own sites. The Adpath 2.0 product includes two distinct lines--Adpath for Publishers and Adpath for Advertisers. Adpath for Publishers aims to help site owners expand their inventories by tagging their visitors with cookies and serving them behaviorally targeted ads while they visit other sites on the BlueLithium network. The Adpath advertiser product enables advertisers to target their messages to segments of BlueLithium's 100 million user-strong network.
--Shankar Gupta
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