Mazda Launches Google Earth Sweepstakes

  • May 4, 2006
Mazda North America has launched a contest that allows users of Google Earth, the search giant's satellite mapping program, to use video clues to search around the world for a chance to win a new 2007 Mazda CX-7. The contest, developed by Doner, Mazda's agency of record, Proxicom, and Sarkissian Mason, is hosted at NeverSawItComing.com, and involves having users watch a short video clip that will tip them off as to the car's location. Users will then navigate to that location using Google Earth, and enter for a chance to win.

--Shankar Gupta

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