The Buddy Group and PointRoll recently announced a creative partnership to provide advertisers, agencies, and publishers with Interactive video rich media ads, building brand awareness and encouraging
consumer engagement. The Buddy Group is an interactive creative agency specializing in online video. PointRoll and The Buddy Group will share research and development insights, develop co-processes in
building interactive video ad units, and team up to drive standards and efficiencies in the ever-expanding media format.
