• by Gavin O'Malley  @mp_gavin, May 8, 2006

Online media planning company Centro is announcing a major sales and marketing partnership today with Newspaper National Network, a group that coordinates national ad packages for a long list of publishers, including Tribune, Knight Ridder, Advance Publications, Gannett, The New York Times, and Hearst Newspapers.

Centro, a provider of local interactive media services and technology, has been tasked with helping advertisers more readily develop and place integrated campaigns across thousands of online newspapers. "This alliance brings the power of local engagement to national advertisers," Jason Klein, NNN president and CEO, said in a statement.

Centro CEO Shawn Riegsecker has been building the core systems and partnerships of Centro, a division of Integrent, since 2001. In that time, Centro has helped brands--including Dell, Ford, SBC, and Mercedes-Benz, through their respective agencies--to plan local marketing initiatives across the country.

NNN focuses on national sales and marketing in the areas of packaged goods, pharmaceutical, general merchandise, technology, automotive, business, and restaurants.