News Brief
IndustryBrains Expands to Paid Listings
Feb 26, 2004, 12:00 AM
IndustryBrains has expanded its business to include syndication of paid listings to publishers participating in RSS-driven content feeds. RSS - "really simple syndication" - is used by online publishers to deliver news and story content to users that have opted in for information on a particular topic.
"As more and more people turn to RSS to gather news and information, we want to meet them with listings resources than helps them contact advertisers with product offers that match their RSS content interests," said IndustryBrains chief executive officer Erik Matlick in a press release. "This is a natural extension of the paid listings service we now provide for scores of web sites."
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