Financial Services Marketers Step Up Web Spending

  • May 12, 2006
Financial services companies increased their online ad spending last month--purchasing 30 percent of all display impressions, according to Nielsen//NetRatings AdRelevance. One year ago, financial services marketers were responsible for just 20 percent of display ads online; last month, they purchased 28 percent of display ads. Telecom marketers also upped their online ad spending year-over-year--accounting for 17 percent of impressions last month, up from 12 percent last year. The third-largest category of advertisers--retail goods and services marketers--purchased 15 percent of impressions in April, up from 14 percent in April of 2005. -- Wendy Davis
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