Top 10 Online Sports DestinationsWeek ending April 30, 2006 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

ESPN

7,183

5.59

Yahoo! Sports

6,293

4.9

FOX Sports on MSN

5,483

4.27

eBay Sports

3,839

2.99

MLB.com

3,609

2.81

NFL Internet Network

3,552

2.77

CBS Sportsline.com Network

3,478

2.71

SI.com

3,060

2.38

AOL Sports

2,910

2.27

nascar.com

2,258

1.76

Source: Nielsen//NetRatings NetView

Demographic Data for Sports CategoryMonth of April 2006 US, Home and Work

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

60,331

100

Male

35,426

58.72

Female

24,905

41.28

Age

2 - 11

1,943

3.22

12 - 17

4,714

7.81

18 - 24

3,028

5.02

25 - 34

9,505

15.76

35 - 49

22,561

37.4

45+

26,599

44.09

55+

11,872

19.68

65+

4,312

7.15

HH Income

$ 0 - 24999

2,847

4.72

$ 25000 - 49999

12,159

20.15

$ 50000 - 74999

15,827

26.23

$ 75000 - 99999

12,280

20.35

$ 100000 - 149999

10,781

17.87

$ 150000+

5,431

9

No Response

1,005

1.67

Source: Nielsen//NetRatings NetView

Top 15 Advertisers

Impressions (000)

Share of Impressions

Major League Baseball

4,787

22.1%

Zurich Classic of New Orleans

3,192

14.7%

Minnesota Vikings

1,424

6.6%

NBA

969

4.5%

Detroit Red Wings Official Page

948

4.4%

The Walt Disney Corporation

869

4.0%

New York Jets

832

3.8%

Pittsburgh Penguins

742

3.4%

PGA TOUR, Inc.

661

3.1%

Lowe's Companies, Inc.

611

2.8%

Comcast Corporation

592

2.7%

Iowa Hawkeyes

570

2.6%

Indiana University

464

2.1%

The University of Tennessee

395

1.8%

Dallas Stars Official Site

340

1.6%

Total

21,652

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

7,051

32.6%

Button #2

(120x60)

2,406

11.1%

Rectangle

(180x150)

2,378

11.0%

Wide Skyscraper

(160x600)

2,026

9.4%

Medium Rectangle

(300x250)

1,673

7.7%

Half Banner

(234x60)

1,114

5.1%

Vertical Banner

(120x240)

1,091

5.0%

Button #1

(120x90)

1,070

4.9%

Skyscraper

(120x600)

1,050

4.9%

Full Banner

(468x60)

722

3.3%

Square Button

(125x125)

385

1.8%

Micro Bar

(88x31)

271

1.3%

Non-Standard Dimension

243

1.1%

Square

(250x250)

150

0.7%

Large Rectangle

(336x280)

10

0.0%

Vertical Rectangle

(240x400)

9

0.0%

Total

21,649

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

Inline

21,345

98.6%

Pop-Under

158

0.7%

Pop-Up

137

0.6%

Floating/Overlay

10

0.0%

Total

21,650

100.0%

Source: Nielsen//NetRatings AdRelevance

Top 15 Advertisers

Impressions (000)

Share of all Impressions

Major League Baseball

10,328

15.3%

NBA

9,078

13.4%

NFL Enterprises

5,985

8.8%

Scout.com

5,758

8.5%

Nascar

4,934

7.3%

Yahoo! Inc.

3,699

5.5%

Sportsbook Review.Com

3,425

5.1%

Stats

3,273

4.8%

SportsLine.com, Inc.

2,842

4.2%

Fantasy League Limited

2,707

4.0%

Surfline, Inc

1,977

2.9%

Arena Football League

1,796

2.7%

Microsoft Corporation

1,325

2.0%

Detroit Newspaper Agency

1,237

1.8%

Baseball Almanac

904

1.3%

Total

67,668

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Micro Bar

(88x31)

23,763

35.1%

Leaderboard

(728x90)

15,686

23.2%

Wide Skyscraper

(160x600)

6,478

9.6%

Button #2

(120x60)

5,909

8.7%

Medium Rectangle

(300x250)

5,301

7.8%

Rectangle

(180x150)

5,211

7.7%

Non-Standard Dimension

1,695

2.5%

Square Button

(125x125)

1,175

1.7%

Full Banner

(468x60)

1,136

1.7%

Half Banner

(234x60)

715

1.1%

Button #1

(120x90)

206

0.3%

Unspecified

149

0.2%

Large Rectangle

(336x280)

123

0.2%

Vertical Banner

(120x240)

107

0.2%

Skyscraper (

120x600)

15

0.0%

Total

67,669

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

Inline

67,645

100.0%

Pop-Up

23

0.0%

Pop-Under

1

0.0%

Total

67,669

100.0%

Source: Nielsen//NetRatings AdRelevance