Athletic apparel marketer Reebok has a new marketing boss. He is Uli Becker, currently head of global brand marketing at Reebok parent company Adidas, where he also serves as managing director of
Adidas corporate in Amsterdam, the Netherlands. On Wednesday, Becker was named Reebok's new director of global marketing for its core namesake brand. The position is new for Reebok and requires
Becker to oversee global product, sports and brand marketing, as well as public relations. He will report to Paul Harrington, Reebok brand president and CEO. Becker succeeds Dennis Baldwin, who is
leaving Reebok. Since October 2005, Becker and Baldwin co-led the marketing team in the Adidas-Reebok integration process after Adidas acquired Reebok for $3.8 billion. Becker, a 16-year Adidas
veteran, will relocate to Reebok's headquarters in Canton, Mass. He starts his new role July 17.
advertisement
advertisement
Read the whole story at Brandweek »
