Buying luxury goods from a boutique is far different from buying online, but why have luxury brands shied away from creating e-commerce Web sites? In the past year alone, Christian Dior, Louis
Vuitton, Bottega Veneta and DKNY have launched e-commerce Web sites. The companies sell their goods for the same price online as they would in a boutique and they save on costly brick and mortar
rent. Internet shopping "is no longer about discount, but about convenience," said Shifra Cook, client-services director at communications agency BLM Red.
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