Nielsen's Whiting Moves To Quell Concerns Over VNU Takeover
"We expect the transition to new ownership will be seamless and transparent from your perspective," Whiting assured, adding that Nielsen's priorities would not change and that it remains committed to its ambitious plan to measure video content across all platforms, not just television.
In previous letter sent March 1 to clients, Whiting vowed to provide details of that measurement plan "within 90 days." On Monday, she reaffirmed Nielsen's commitment to that plan, writing, "We recognize, for example, that our clients want to know more than what programs consumers are watching, or how, where and when they are watching them. Our clients want to know about the quality of that engagement, and they want to understand its impact in the marketplace. Our priority, therefore, is to "follow the video" by delivering measurement solutions."
Although she did not explain specifically how VNU's buyout might impact those plans, Whiting described the transaction as a "big advantage," implying it would create "an increased effort to bring together our marketing, media and entertainment assets on your behalf."
However, it was unclear how VNU's new ownership would do that. Buyout firm Kohlberg Kravis Roberts is one of the lead investors in the consortium, and is known for breaking companies up, not putting them together. Its last big media company ownership was a controlling stake in Primedia.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Nielsen's Whiting Moves To Quell Concerns Over VNU Takeover"
Leave a Comment