Applebee's International restaurant chain is looking for a new CMO, following the announced resignation of current CMO John Cywinski. The move comes at a time when Applebee's, which last year saw its
income drop by 8 percent on revenues that were up 9 percent, is making a push on the marketing front, or what it calls "an evolution" of its marketing message. The company said Cywinski is leaving
after five years in the position because he wants to end his commute between company headquarters in Kansas City and his home in Chicago. He has agreed to stay on as a consultant until a replacement
is found. In the meantime, the company has launched a nationwide search for a new CMO to steer its $160 million account, which will temporarily become the responsibility of Applebee's president and
COO Dave Goebel.
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