Around the Net
Toyota At The Half
- Ad Age, Wednesday, May 24, 2006 9:46 AM
Toyota has added exclusive sponsorship of ESPN's new "Monday Night Football" halftime show to its existing solo rights to the one during NBC's Sunday night NFL telecasts, Ad Age reports. The move is a big incursion into territory that has long been owned by Detroit, "but while General Motors Corp. and Ford Motor Co. have struggled financially, Toyota is incredibly profitable in North America, allowing the Japanese automaker to continue to invest heavily in advertising." The games have become a key platform for Toyota to launch its Tundra full-size pickup, the story adds.
