Athletic apparel marketer Nike is going electronic in a new deal with Apple Computer. Yesterday, the two companies announced they have teamed up to create a new wireless communications system that
lets a sneaker talk to an iPod. Using a small sensor that's inserted into the sole of a new Nike running shoe, the system lets runners record the distance, time, pace and calories burned during each
workout. Nike is also rolling out workout clothes that are made to carry iPods, and other compatible shoes will be launched later in the summer. The two marketers are joining a trend that includes
Nike rival Adidas, which this fall will release a heart-monitoring transmitter from Polar Electro that can be clipped onto Adidas footwear and apparel like sports bras. The transmitter sends data to a
wristwatch that records the heart rate and measures a runner's speed and distance. Adidas also produces the Adidas 1, a running shoe with a computer chip that customizes the cushioning for each stride
a runner takes. Apple CEO Steve Jobs said he believes the Nike fitness device is in keeping with the iPod's heritage in entertainment. "I don't think we're straying too far from home," Mr. Jobs said.
"I would like it if iPods were indispensable throughout daily life."
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