Marketers may soon have a new, previously pristine environment in which to advertise their products and servicesthe theater. Just prior to performances of an Off-Broadway show called "Stomp," a
tourist organization called Visit London is running the New York version of what it calls the world's first live, theatrical commercial. Performances of the live commercial have already been performed
on stages in Dublin and Hamburg, and another is scheduled for Friday in Pittsburgh. "They're a captive audience," said Ken Kelling, Visit London's communications director. "They can't switch channels
or change over or walk out once the thing is started." The three-minute performance features a woman in the audience supposedly talking to her daughter in London. The daughter is onstage and tells
her Mom what's happening in London.
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