• Ad Age, Thursday, May 25, 2006 11:15 AM

The best-heeled readers are high in the sky, reports Ad Age, with airline magazines attracting some of the highest household income levels in print media. Citing data compiled by Mediamark Research, United Airlines' Hemispheres readers have an average household take of $119,588 while archrival American Airlines' American Way just slips into six digit territory at $100,026. "Only a handful [print media] crack the $100,000 or more mark, such as both Dow Jones publications, Barron's ($110,562) and Wall Street Journal ($118,940), as well as The Economist ($107,024)," Ad Age says.

Read the whole story at Ad Age »