Gun Makers Cater to New Market: Women
Associated Press/Miami Herald, Thursday, May 25, 2006 11:45 AM
Gun marketers have found a new target group (bad pun intended) for their weapons--women. The female market for guns is estimated at $285 million this year for firearms alone, and gun manufacturers are tweaking their products accordingly. The result has been shorter, lighter shotguns, new grips on handguns and flashier designs, all of which attract women buyers. There's also a market among women for ammunition, accessories and hunting equipment. Overall, there appears to be two primary aspects to the women's gun market: one is related to self-defense; the other to sport hunting. Regarding the former, National Rifle Association President Sandy Froman says: ''The women of America are very concerned about safety and security for themselves and their families. I think many of us realize ultimately we're the ones responsible for our own defense." Concerning he latter, the National Shooting Sports Foundation, the trade association for the shooting, hunting and firearms industry, says participation in hunting and target shooting has risen 50 percent to 6.3 million women from 1999 to 2004, and women now make up 15 percent of the marketplace when it comes to shooting sports and hunting.
Read the whole story at Associated Press/Miami Herald »
Recent Around the Net In Brand Marketing Articles
-
One Million Moms Vs. Salad Dressing June 18, 9:31 a.m.
One Million Moms is in a tizzy because of a Kraft Zesty Italian dressing ad in ... -
Noodles & Company Sets IPO June 18, 9:31 a.m.
Noodles & Company, owned by Catterton Partners along with Canadian pension investment board Argentia Private Investments ... -
Heineken Shares Dad Jokes June 18, 9:31 a.m.
In honor of Father’s Day last Sunday, Heineken celebrated dads and and corny dad humor. The ... -
Lou Lou: Small Store Makes Good June 18, 9:31 a.m.
Washington , D.C., area Lou Lou started in a shoe-box sized space in D.C. Now it ... -
JCPenney Goes Back To Visible Staff June 18, 9:31 a.m.
JCP's "un-dress" code is a legacy of ousted Chief Executive Officer Ron Johnson, the former Apple ... -
Fiat Ponders Future Products June 18, 9:31 a.m.
Fiat is getting bigger with the new four-door 500L. Where next? The maker is hoping to ... -
Macy's 4th Celebration Includes Empire State Building June 17, 8:03 a.m.
The Empire State Building will be used in the 37th annual Macy’s 4th of July Fireworks ... -
Superman Takes Off With Help Of Only One Game June 17, 8:03 a.m.
Warner Bros. and Legendary Pictures’ "Man of Steel" has made $196.7 million globally and $125 million ... -
Apple Wants A Slice Of Telematics. Will Cars Assent? June 17, 8:03 a.m.
At its developers' conference last week, Apple said it plans to more seamlessly link its iOS7 ... -
Wendy's Rethinking Value Menu June 17, 8:03 a.m.
The 6,500-unit Wendy's chain tried "Right Price Right Size", but the menu is not attracting enough ...
Be the first to comment on "Gun Makers Cater to New Market: Women"
Leave a Comment