Targeting The Jet Set
Advertisers are increasingly grappling with the fact that despite the enduring myth of the "couch potato," more than ever, American consumers are a moving target, and none more so than the most affluent consumers. These consumers are among the busiest and fastest-moving members of society -- many are going to and from private airports.
Clear Channel Outdoor found a new way to target this peripatetic niche via the Pinnacle Collection, a collection of advertising displays located in more than 30 private airport terminals. To ensure high visibility and category exclusivity, the Collection's displays are limited to auto exhibits at facility entrances and aircraft ramps, dioramas at entrances and exits of planes and parking areas, and banners and wraps that appear on walls in terminals and in "VIP" lounge areas. Based on the response to the initial rollout in March, Clear Channel Outdoor is planning to add 20 new airport locations.
Among the first wave of luxury advertisers for the service are Men's Vogue, Cadillac, BMW, Jaguar, Royal Bank, and Tiffany & Co.