Fox Promotes X-Men On MySpace

  • May 30, 2006
Movie studio 20th Century Fox spent 8 percent of the marketing budget for "X-Men III: The Last Stand" online, mainly thanks to a promotion on sibling News Corp. property MySpace, according to The Wall Street Journal. By contrast, the studio spent just 2 percent of budget for the second X-Men movie online, according to the Journal.
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