Top Online Apparel/Beauty Destinations, at Home
Unique Audience (000) | Active Reach (%) | |
eBay Clothing, Shoes & Accessories | 2,385 | 2.12 |
eBay Jewelry and Watches | 1,247 | 1.11 |
Old Navy | 554 | 0.49 |
AVON | 506 | 0.45 |
victoriassecret.com | 433 | 0.38 |
The Gap | 422 | 0.37 |
Lands End | 407 | 0.36 |
llbean.com | 362 | 0.32 |
zappos.com | 316 | 0.28 |
Spiegel | 314 | 0.28 |
Demographic Data for Apparel/Beauty Category
Unique Audience (000) | Unique Audience Composition (%) | |
Total | 27,562 | 100 |
Male | 10,175 | 36.92 |
Female | 17,387 | 63.08 |
Age | ||
2 - 11 | 733 | 2.66 |
12 - 17 | 3,092 | 11.22 |
18 - 24 | 2,449 | 8.89 |
25 - 34 | 5,053 | 18.33 |
35 - 49 | 8,577 | 31.12 |
45+ | 10,672 | 38.72 |
55+ | 5,061 | 18.36 |
65+ | 1,633 | 5.92 |
Household Income | ||
$ 0 - 24999 | 1,765 | 6.41 |
$ 25000 - 49999 | 6,937 | 25.17 |
$ 50000 - 74999 | 7,924 | 28.75 |
$ 75000 - 99999 | 5,327 | 19.33 |
$ 100000 - 149999 | 3,477 | 12.62 |
$ 150000+ | 1,650 | 5.99 |
No Response | 482 | 1.75 |
Data focusing on the Retails Goods & Services Apparel & Jewelry industry segment
Top Technologies | ||
Technology | Impressions (000) | Share of all Impressions |
Image | 61,345 | 34.7% |
Compound ad | 55,991 | 31.7% |
Animation | 44,638 | 25.2% |
Flash | 12,511 | 7.1% |
Imagemap | 2,173 | 1.2% |
Flash - Eyeblaster | 122 | 0.1% |
Form | 10 | 0.0% |
Total | 176,790 | 100.0% |
Top Ad Sizes | ||
Dimensions | Impressions (000) | Share of all Impressions |
Non-standard | 55,961 | 31.7% |
Full banner | 23,214 | 13.1% |
Rectangle | 13,584 | 7.7% |
Large rectangle | 11,117 | 6.3% |
Button #1 | 10,523 | 6.0% |
Button #2 | 10,130 | 5.7% |
Half banner | 8,562 | 4.8% |
Leader Board | 8,377 | 4.7% |
Square button | 7,610 | 4.3% |
Medium rectangle | 7,597 | 4.3% |
Vertical banner | 6,357 | 3.6% |
Micro bar | 4,889 | 2.8% |
Skyscraper | 4,342 | 2.5% |
Wide skyscraper | 3,348 | 1.9% |
Square | 834 | 0.5% |
Vertical rectangle | 345 | 0.2% |
Total | 176,790 | 100.0% |
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 176,031 | 99.6% |
Pop-Up | 443 | 0.3% |
Pop-Under | 195 | 0.1% |
Floating/Overlay | 122 | 0.1% |
Total | 176,791 | 100.0% |