Nielsen Foe Becomes NetRatings Foe, Backs Rival Online Measurement Service
Maggio says Jagged Peak will also provide other backend services, including customer relationship management, for the online component of Maggio's ReacTV service, an interactive TV channel that will launch simultaneously online and on cable TV systems in August.
He said the company plans to integrate the online audience data with second-by-second TV audience estimates into what he claims will be the first "fused" ratings for TV programming distributed simultaneously over broadband and cable TV.
"NetRatings is more about website visits. This will be more about integrating TV and online," he says.
The plan is key to the success of Maggio's ReacTV service, which has gotten relatively few distribution agreements from cable operators and will rely primarily on online distribution of ReacTV's interactive TV shows - mainly interactive game shows designed to encourage viewers to interact with advertisers' brands by paying prizes to play-at-home contestants.
"We will have 55 million (broadband) subscribers on day one," Maggio says, estimating that 87 percent of ReacTV's advertising revenues will be driven by online audiences vs. 13 percent from conventional TV. Maggio also is introducing a new system for advertisers and agencies to purchase ad time on ReacTV directly online, utilizing the simple "shopping cart" approach popularized by online commerce sites such as Amazon.com (see related story in today's MediaDailyNews.
The Jagged Peak deal comes a week after Nielsen unveiled its own plan to develop a system for measuring broadband video programming services and to integrate those audience estimates with its conventional TV ratings services.
Last year, Maggio filed a federal antitrust suit against Nielsen, claiming that its business practices have created anticompetitive environment that has blocked his own fledgling TV ratings service, erinMedia, from entering the market.
Recent Online Media Daily Articles
-
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ...
Be the first to comment on "Nielsen Foe Becomes NetRatings Foe, Backs Rival Online Measurement Service"
Leave a Comment