News Brief

IPG Taps BBC America's Hilary As Magna Entertainment Chief

Magna Global, the media negotiation arm at IPG, has named the former President-CEO of BBC America as head of its branded entertainment operations. Bill Hilary will occupy the newly created position of president of Magna Global Entertainment. Hilary will develop programming that offers clients marketing opportunities. He will also oversee international sales and develop opportunities in the new media and digital arenas. Before BBC America, Hilary was executive vice president and general manager at Comedy Central.

--David Goetzl

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