Fashion magazine
Elle is launching its first Middle East edition this week, reports
The Wall Street Journal. The issue set to hit newsstands in Lebanon, Jordan, and Morocco on Friday, is
a mix of stylish clothing photos with advice for those who wear "loose-fitting abayas or chadors in public but want to look chic underneath and indoors." One spread photographed in Damascus features a
model in a purple Etro dress with a violet head scarf. "We can mix the East and the West in fashion," says Désirée Sadek, publisher of
Elle's Middle East edition, part of Hachette
Filipacchi. "Young women have a globalized understanding of beauty," adds Abubaker Bagader, sociology professor at King Abdul Aziz University in Saudi Arabia. The
Journal points out that
"many also have both the money and the appetite to spend on fashion," although clothing customs vary widely from country to country. In some--like Lebanon--the featured clothes might be worn on the
street, but in places like Iran and Saudi Arabia, they would be reserved for private gatherings of women, behind closed doors.
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