• PROMO Magazine, Tuesday, June 20, 2006 12:45 PM

American Honda Motor and House of Blues Entertainment are joining forces in a new promotion designed to publicize Honda's new Fit model wile raising money for charity at the same time. The initiative involves a an auction, a sweepstakes and in-club events at House of Blues music clubs that allows consumers to bid on a custom-painted Fit that has been dubbed "The Art Car." It was painted by folk artist Jack Poppitz, who has created paintings and murals for HOB locations around the country. Proceeds from the auction will benefit International House of Blues Foundation (IHOBF), a non-profit charitable organization dedicated to bringing the arts to schools and communities. "Honda is looking for a hip, urban attitude for the new Honda Fit, and House of Blues represents a perfect complement to our marketing plan," said Tom Peyton, senior manager of Honda National Advertising in a statement. "Helping a worthy charity like the IHOBF makes our partnership even more compelling." Honda and HOB will also host promotional events at nine HOB clubs and offer a grand prize Honda Fit Sport in the "Fit in the House Sweepstakes."

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