Internet audience measurement firm comScore Networks on Thursday said that its consumer panel now exceeds two million participants worldwide. The firm has grown to become the 30th largest market research firm in the U.S., according to the 31st annual "Honomichl Top 50" ranking featured in the June 15 issue of the American Marketing Association's Marketing News.
ComScore was first included into the Honomichl Top 50 two years ago. In addition to having more than 2 million consumers under active measurement, the global panel includes more than 100,000 at-work panelists (at companies of all sizes) and 40,000 university participants.
Among its services, the company tracks details of actual purchase across thousands of online merchants, records non-purchase transactions such as media subscriptions, service applications, configurations of autos and PCs, and other types of specialized consumer activity with websites. ComScore analysis offers marketers data and intelligence based on such metrics as dollar-based market share, conversion rates, average order values and long-term trial and repeat usage.