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P&G And GM Emerge As Top Ad Spenders In 2005

  • Ad Age, Tuesday, June 27, 2006 12:45 PM
Think you spend a lot on advertising? How does a bill for $4.61 billion sound? That's what consumer product giant Procter & Gamble Co. spent last year on all its advertising and promotional efforts to become the No. 1 advertiser in the nation, according to Advertising Age's annual report. Sliding in at No. 2 was General Motors with a whopping $4.35 billion in ad spending. Those two tallies marked the first time the $4 billion ad barrier has been cracked, and represented almost 9 percent of the 100 National Advertisers' total U.S. spending of $101.31 billion in 2005. The total figure was only 1.3 percent higher than the previous year, and the slight increase was attributed to an odd-year ad cycle that lacked an Olympics or a major U.S. election, heavy industry consolidation among some of the nation's biggest marketers, and the shifting of ad dollars from traditional media into less expensive new media and below-the-line forms of advertising.

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