• Adweek, Tuesday, June 27, 2006 12:45 PM

Sara Lee Branded Apparel--which includes brands like Hanes, Champion, Playtex, Bali, L'eggs, Just My Size, Barely There, and Wonderbra--has a new marketing chief. He is Kevin Hall, who this week was named executive vice president and chief marketing officer, a new position. Hall joins the company from Fidelity Investments Retirement Services in Boston, where he was senior vice president of marketing. Prior to Fidelity, he worked at Procter & Gamble for 16 years, and was responsible for Pantene, Old Spice, Pert Plus, and Vidal Sassoon. Sara Lee said earlier this year that it plans spin off its branded apparel business in the Americas and Asia into an independent, publicly traded company that has since been named Hanesbrands. The spin-off is expected to be completed between now and this September. Sara Lee Apparel spent about $85 million on ads last year, per Nielsen Monitor-Plus. Most of that was spent on Hanes ($50 million-plus).

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