- , Tuesday, May 18, 2004 12 AM
The Holy Grail of online advertising is the ability for an advertiser to achieve one-to-one marketing. But it's unclear just how to achieve this goal, or whether it's even ultimately possible. After
all, given society's whimsical nature in an increasingly pluralistic culture makes it a challenge for anyone to know what they want for longer than a nanosecond.
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