Around the Net

In Search of the (Net's) Holy Grail... (CBS MarketWatch)

  • , Tuesday, May 18, 2004 12 AM
The Holy Grail of online advertising is the ability for an advertiser to achieve one-to-one marketing. But it's unclear just how to achieve this goal, or whether it's even ultimately possible. After all, given society's whimsical nature in an increasingly pluralistic culture makes it a challenge for anyone to know what they want for longer than a nanosecond.

Read the whole story at »

Next story loading loading..