ALEX CHISHOLM has joined Interpublic Media as vice president, director, content experience analytics, and MAHESH KRISHNA was named vice president, director, brand experience analytics. Chisholm will develop new instruments to observe and measure consumer use of content, and manage the PropheSEE Content business, a data mining capability that measures consumer sentiment toward content. Most recently, Chisholm served as the director of external relations for the MIT Comparative Media Studies program. Krishna will monitor trends in consumer drivers of interest in advertising categories for clients, internal personnel, and business development prospect teams. Most recently, Krishna was a brand planner and manager with Young & Rubicam New York.