Top Online Current Event and Global News Destinations A deeper look at sites visited for news, including top sites, reader demographics, advertisers, type and size of ads, and delivery. Top 10 Online Current Events and Global News Destinations(Week ending June 25, 2006 US, Home and Work)Brand or ChannelUnique Audience (000)Active Reach (%) Yahoo! News 15,031 11.34 MSNBC 11,390 8.59 CNN 10,190 7.69 AOL News 9,029 6.81 NYTimes.com 4,939 3.73 Gannett Newspapers and Newspaper Division 4,922 3.71 Internet Broadcasting 4,553 3.44 Tribune Newspapers 4,452 3.36 USATODAY.com 3,823 2.88 Associated Press 3,788 2.86 Source: Nielsen//NetRatings NetViewDemographic Data for Current Events and Global News Category(Month of May 2006 US, Home and Work)TargetUnique Audience (000)Audience Composition (%) Total 86,268 100 Male 43,075 49.93 Female 43,193 50.07 Age 2 - 11 2,617 3.03 12 - 17 6,365 7.38 18 - 24 4,567 5.29 25 - 34 12,575 14.58 35 - 49 30,258 35.07 45+ 40,791 47.28 55+ 19,958 23.14 65+ 7,627 8.84 HH Income $ 0 - 24999 4,881 5.66 $ 25000 - 49999 19,065 22.1 $ 50000 - 74999 22,316 25.87 $ 75000 - 99999 16,575 19.21 $ 100000 - 149999 14,531 16.84 $ 150000+ 7,445 8.63 No Response 1,455 1.69 Source: Nielsen//NetRatings NetViewData on the Web Media Industry, World and Local News Segment(Week ending June 25, 2006 US, Home and Work)Top 20 AdvertisersImpressions (000)Share of all Impressions NewsMax.com 31,260 44.9% Traffic.com 15,958 22.9% HuffingtonPost.com, LLC 4,974 7.1% Microsoft Corporation 3,513 5.0% DrudgeReport.com 2,952 4.2% Advance Publications, Inc. 1,864 2.7% Internet Broadcasting Systems, Inc 1,625 2.3% Tribune Company 1,349 1.9% The McGraw-Hill Companies, Inc. 922 1.3% The Daily News Publishing Co 803 1.2% The Day Publishing Co. 795 1.1% Berkshire Hathaway, Inc. 588 0.8% Reuters Group Plc 520 0.7% Gawker Media 402 0.6% Daily Record 266 0.4% Time Warner Inc. 229 0.3% Gannett Co., Inc. 195 0.3% Belo Corp. 136 0.2% The Jackson Sun 117 0.2% Landmark Communications, Inc. 100 0.1% Total 69,619 100.0% Source: Nielsen//NetRatings AdRelevanceTop Ad SizesDimensionsImpressions (000)Share of all Impressions Rectangle (180x150) 18,569 26.7% Half Banner (234x60) 14,458 20.8% Leaderboard (728x90) 13,706 19.7% Medium Rectangle (300x250) 10,814 15.5% Full Banner (468x60) 4,792 6.9% Button #2 (120x60) 1,771 2.5% Button #1 (120x90) 1,641 2.4% Wide Skyscraper (160x600) 1,085 1.6% Vertical Banner (120x240) 1,040 1.5% Large Rectangle (336x280) 733 1.1% Square Button (125x125) 569 0.8% Skyscraper (120x600) 313 0.4% Micro Bar (88x31) 116 0.2% Non-Standard Dimension 13 0.0% Total 69,620 100.0% Source: Nielsen//NetRatings AdRelevanceAd Delivery TypesImpressions (000)Share of all Impressions Inline 69,537 99.9% Pop-Up 65 0.1% Pop-Under 17 0.0% Interstitial 1 0.0% Total 69,620 100.0% Source: Nielsen//NetRatings AdRelevanceNote: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.