Around the Net

P&G To Rip Out Rochas Fashion Label

Procter & Gamble will be closing its Rochas ready-to-wear fashion line after the fall season. The consumer-goods company--which acquired Rochas as part of the package when it bought the German cosmetics company Wella in 2003--lacked the resources to continue producing $4,000 suits and dresses, according to P&G spokeswoman Francine Gingras. But the company will continue its profitable Rochas fragrance line. The shuttering of the Rochas fashion brand, begun as a couture line founded by the designer Marcel Rochas in 1924, "is the latest rebuke to the industry's longtime practice of throwing unlimited resources at fashion shows with the expectation that the publicity will help promote more high-margin fragrance and accessories businesses," according to The New York Times.

advertisement

advertisement

Read the whole story at The New York Times »

Next story loading loading..