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Jobster Tries To Be MySpace Of Employment

Is the next level of employment services connecting job seekers and employers through a social network? Jobster, an employment startup, just added a host of new social elements last week. TechCrunch says Jobster CEO Jason Goldberg "is explicitly positioning his company as MySpace in the workplace." Job seekers can create profiles with their credentials, leave comments about their current jobs, and subscribe to RSS feeds. The company recently received $18 million in private-equity funding to add to the $32 million it raised previously. With the new cash, Jobster acquired another service called GoJobby and forged new partnerships with SixApart, Job Central, and the VirtualEdge Corp. The employment-services company says it has averaged 50 percent quarter-over-quarter growth for the last five quarters. But the new service raises a host of questions: Will the MySpace formula work? Do employers want to make the hiring process a social endeavor? Will smaller employers pay a monthly fee to be a part of such a service? What about the "questionable sincerity," as TechCrunch puts it, of user-generated content?

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