• May 25, 2004

Mamma.com Inc. Tuesday announced its deployment of a new rich media ad delivery code across its Mamma Media Solutions Publisher Network. The ad delivery code allows advertisers to run a variety of rich media formats: DHTML, floating ads and Flash overlays across Mamma's network of over 5,500 websites.

According to the company, the increase in advertiser demand for rich media in 2004 was the chief motivating factor behind the upgrade. A study recently released by DoubleClick shows that rich media rose 54% from Q1 of 2003 to become more than 42% of all ads served in Q1 2004 (source: DoubleClick Q1 2004 Ad Serving Trends). The study further discloses that rich media click- through rates are nearly four times higher than those for non-rich media.