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Bringing Young Men Back to TV (New York Times)

  • , Friday, May 28, 2004 12 AM
The case of the missing younger male viewers, which has vexed Madison Avenue during the most recent television season, may be nearing resolution, agency and network executives say. But like dogged detectives from "77 Sunset Strip," "Moonlighting" or "Without a Trace," they cautioned against declaring the case closed just yet.

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