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More Money for Broadcast Networks (New York Times)

  • , Monday, May 17, 2004 12 AM
Weeks ago, advertisers and agencies began preparing for negotiations with the broadcast television networks to buy commercial time ahead of the 2004-5 season by unleashing perhaps the most vigorous round of jawboning since the guy in the Meineke commercials insisted, "I'm not going to pay a lot for that muffler."

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